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Ladislava Knihov谩 earned degrees in philology at Charles University and in business and management, building a strong interdisciplinary foundation that connects language, communication, marketing, and strategic management. Her academic background has shaped her long-term interest in the intersection of marketing communication, education, and emerging technologies.

Knihov谩 is an Assistant Professor at AAU and also teaches at the Masaryk Institute of Advanced Studies, Czech Technical University in Prague. At AAU, she teaches Digital Skills & AI for Business, Marketing Communications, Buyer Behavior, and Marketing Research, with a particular emphasis on the relationship between marketing, technology, and contemporary educational practice.

Knihov谩鈥檚 professional experience also includes several years at Harley-Davidson Prague, where she worked closely with the marketing and communication department, focused on content marketing, and led staff training initiatives. In addition to her academic work, she has many years of experience in diplomacy and in business practice, particularly in the SME sector in engineering and trade.

Her research and professional interests focus primarily on digital marketing, AI applications in marketing and education, immersive marketing, marketing communication, and the integration of technology into teaching and learning. Knihov谩 has authored more than 70 scholarly and professional publications, edited two professional books, and she regularly participates in international academic conferences. Among her recent major projects are the book AI Marketing Playbook: Jak ChatGPT a um臎l谩 inteligence m臎n铆 sv臎t marketingu (AI Marketing Playbook: How ChatGPT and Artificial Intelligence Are Changing the World of Marketing) and the Czech translation of Philip Kotler鈥檚 Marketing 6.0. Her current work explores the role of artificial intelligence in marketing practice, higher education, and the development of innovative teaching methods.