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Chris Lettner

Antiguo alumno 2012
Licenciatura en Periodismo y Comunicación


Conozca a Chris Lettner. Austriaco nacido en Alemania, fue al colegio en Múnich y Salzburgo, y conoció Praga cuando pasó un año en el Instituto de la Iniciativa de Terezín. Empezó la universidad en Viena, pero se trasladó de nuevo a Praga, donde terminó su licenciatura en Periodismo y Comunicación en AAU en 2012.

Chris, que sigue afincado en Praga, trabaja como diseñador web y de comunicación, y como fotógrafo, y sus fotos aparecen en la CNN, la BBC y VICE. Cada año pasa unos meses en el extranjero, desmitificando nuevos lugares con el objetivo de su cámara, como Irán, Cuba y Birmania.

I recommend checking out his .

¿Qué has hecho desde tu graduación? 
My idea is to spend a few months each yeartravelling, mostly to places that are changing rapidly and which might really defy expectations. More recently I spent time in Colombia, China,Burma and Cuba. I was in Tehran for the celebrations after the preliminary Nuclear Deal agreement was signed and my photos from Iran have been on CNN, the BBC and VICE. 

¿Por qué AAU?
My program at the University of Vienna was hopelessly overcrowded; the idea was to bore and frustrate people into leaving. In my first semester, I was in the middle of Austria’s student protests, it was an exciting way to start university but academically it was a waste of time. Plus I wanted to move back to Prague. AAU was the only option and it was extremely helpful with transferring credits from Vienna.

¿Recuerdas tu primer día en AAU?
I remember President Krautstengl sitting down next to me on a bench in the garden when I had just finished my English proficiency test. He lit a cigarette and asked me how it went. He was wearing a bow tie.

¿Clases memorables?
Eva Eckert’s fiery, uncompromising passion for languages. Jaroslava GajdoÅ¡ová’s eye-opening introduction to Visual Culture. Douglas Dix’ school of life; I really wish I could have fit more of his classes in somehow.

AAU in 3 words?
Diverse â€“ Personal â€“ Surprising

Estudiaste periodismo y comunicación, pero ¿qué te influyó para dedicarte al fotoperiodismo, aparte de otras ramas de periodismo?
Natalia Vasquez, in the first week of her photography class, said she expected us to carry a camera on us always. It seemed mad to me at the time plus I didn’t have a camera but this is how it started and I’m very grateful now.

Con el estado actual de la información masiva a través de Internet y las redes sociales, ¿cuál es la importancia de la narración visual?
Media consumption has become atomized and divided, people tend to find the stories that fit with their preconceptions and dismiss everyone who disagrees. Maybe what’s important is to find ways to tell stories beyond ever repeating patterns and cliches, and to find the empathy to reach people across the aisle. Instead our stories tend to match our preconceptions.

¿Cuál fue tu tema de tesis en AAU?
The Mystification of the Cigarette. Initially I was interested in working out why people, myself included, buy something that says on its package that it will kill you and whether the warning labels on cigarette packages help. I learnt a lot about the history of advertising and how we came to smoke cigarettes. People tend to think we have smoked for thousand of years but really very few people had been smoking much before the Industrial Revolution. The rise of big tobacco is one of the big mistakes of the 20st centuries. As to the warning labels, at best they don’t work help much. They might help some people stop but in others, especially teenagers, they might trigger psychological reactance, thereby helping them start.

¿Qué opinas de la prohibición de fumar en restaurantes, cafés y bares que entrará en vigor el mes que viene? ¿Cómo crees que afectará a Praga?
En fin, la subida de los precios de los cigarrillos es duro para las personas con bajos ingresos. Las etiquetas de advertencia no son realmente eficaces. Llevará unas semanas acostumbrarse a la prohibición de fumar en los bares y luego será buena para todos. La cuestión es si realmente se hará cumplir.

Ahora que es primavera y Praga ha vuelto a la vida, ¿cuáles son tus lugares favoritos?
I like to be close to the water: Náplavka, Containall, the Letna beer garden.

Háblenos de tus proyectos con Krymská Manufaktura
Krymská Manufaktura makes Czech maritime fashion. It aims to overcome the Czech Republic’s great flaw, the Absence of Ocean, conjuring up images of the Czechs’ great seafaring past, challenging advertising’s obsession with‚ authenticity,‘ the emptiest of words.

Empezamos la marca el otoño pasado trayendo de vuelta la mítica Original Czech Sailor Bag. Ahora añadimos gorras marineras, camisetas, zapatos, etc. Si la gente lo compra, esperamos que pronto, acercando cada vez más Chequia al mar, hagamos ropa de playa checa. Tenemos grandes ideas para ello.

We ship for free worldwide and have a really nice, new website.

De los lugares ha donde has viajado, which place surprised you the most?
Although everyone who’s been will tell you about it, nothing prepares you for Iranians’ overwhelming hospitality. The image we get of the country, its culture and way of life really tends to be very one-dimensional. If you want shake the foundations of your world view go to Iran.

What’s your next planned trip?
I think I’d like to spend more time in China. I’ve been to one relatively remote province and seeing the pace of change and development was incredible. Obviously China is really big and diverse, there is a lot more to see and the country’s rise is sort of the story of our time.

¿Qué te atrae de Praga?
Praga me mantiene en calma, la vida no es ingobernablemente acelerada.

¿Cómo quieres mantenerte en contacto con AAU y con otros antiguos alumnos de AAU?
It’s been a few years since I graduated and I’ve really only been in touch with a few of students and two or three professors. It’s really great to see the school is making an effort to create more of an alumni community.